Visualize complex products
The buyer watches their exact build take shape in 3D. What they see on screen is what your shop builds.
Product configurator.
Configure any custom product. For manufacturers and their dealers.
Dealect replaces manual quoting for your whole dealer network. Your dealers configure, price, and order any custom build in minutes, with their own margin, accurate pricing, and consistent quotes, every time. New to the term? What is a product configurator explains it in plain words.
- Finnmark: Sauna, United Kingdom
- SieMatic: Kitchen, Germany
- Heracles Wellness: Sauna, Greece
- Biossun: Pergola, France
- Jodasauna: Sauna, Lithuania
Who it's for
Built for outdoor businesses and equipment makers.
The problem
The whole network waits on you.
A dealer has a buyer ready to sign, but can’t price the build. So it lands on you, next to every other thread your dealers opened this morning.
Six threads. One bottleneck: you.
9:30
You build it by hand
45 minNo system checks the config. Every option is on you to get right.
26% goneXPG-2208.xlsx · ExcelAutoSaveFileHomeInsertFormulasDataCalibri11BIFill$D3fx=IF(config_ok,"quote","ask Mark") #manualABCD1OptionSpecPriceMargin2Frame4 m$4,80018%3Louvre roofmotor$7,200?4Side panelglass$2,65015%QuoteCostsmanual11:00
Back and forth, for days
days goneEvery change bounces back to you for a full redo. The buyer waits.
48% goneMSearch mailGmailRe: Quote 2521 revisions
14 messages · still sending
DDealerMon 9:42
Can you revise width and add side glass?
YYouMon 11:08
Sending updated quote.
DDealerWed 8:17
Buyer changed color again.
YYouFri 10:31
Resending latest version now.
2521_v1.pdf2521_v1.xlsx2521_v2.pdf2521_v2.xlsx2521_v3.pdf2521_v3_final.pdf2521_v3_final_FINAL.pdfsending...2:00
A wrong spec reaches the shop
no approvalNo one signs off. The quote goes straight to the saw.
78% goneshop copyBOM list
PG-2208
PartSpecQtyFrame rail4 m2Louvre motorM2001Side panel90 cm1Control boxStd1signed by
M. Keller
2:04 PM
wrong sizeToo late
You can’t get it back
deal lostIt’s custom. No restock, no resell.
100% gonecustom build #PG-2208no way back$20,000
written off
Deal lost
buyer walked away
Dealer lost
+10 quotes gone
Reputation gone
word spreads
How it works
Show it, price it, order it. In one place.
Your dealers sell on their own, your buyers see exactly what they are getting, and you keep the whole network on one screen.
Configure, price, quote in one flow
The dealer builds the product on screen. The price updates with every click, and a finished quote reaches the buyer in minutes.
Show it in the buyer's backyard
The buyer points a phone and sees the exact build in their own yard. It is easier to say yes to something you have already seen at home.
Give dealers their own portal
They configure, quote, and order on their own, any hour. Each dealer sees their own prices and margin. Your cost price stays with you.
Works with your ERP and CRM
Approved orders land in your ERP, leads land in your CRM, on their own. No IT project, nothing retyped.
Everything in one place
You and your dealers work in the same system. Products, prices, quotes, and orders on one screen instead of a hundred email threads.
The plan
Three steps to a network that sells itself.
From your product to a selling network, in days.
Your dealers and sales team
Step 1: Configure
Dealers or your internal sales build a quote right in the configurator. Every option, rule, and price is already set.
You do this part
Step 2: Build
You get the BOM list for every order and send a clean, accurate spec straight to production.
The part you keep
Step 3: Control
You change the status of each order, and your dealers watch it move live.
Order #SA-1043
ApproveDeposit3Build4Ship
The payoff
What changes, in numbers.
A dealer network's first month on Dealect.
Dealect internal data · one dealer networkMonth 01
Quote time
2 days to10 min
From a dealer's request to a sent quote.
Spec reworks
weekly to0
Nothing reaches the shop floor with a wrong spec.
Selling hours
9 to 5 to24/7
Your dealers sell without the office. You just tap approve.
We do not put a customer’s name next to a number anywhere on this site. These figures are our own, measured on one dealer network’s first month on Dealect, and where they came from is a fair question to ask on the demo call. Three figures, measured, and no fourth one invented to fill the row.
Watch the demo
See a dealer build a quote.
No call, no form: a dealer configures a real build, watches the price update itself, and sends the order straight to the factory floor.
In plain words
What is Dealect?
Dealer opens your configurator
Configure
The build on screen, inside your products, options, and rules.
Price
Updates with every click. Dealers see their own margin, never your cost.
Quote
A finished quote reaches the buyer in minutes.
Order arrives as a clean, accurate spec
Dealect is CPQ and product configurator software for custom manufacturers who sell through dealers. CPQ stands for configure, price, quote. Instead of building every quote by hand in a spreadsheet, your dealers open a 3D product configurator that already knows your products, options, rules, and prices. They configure the build on screen, watch the price update with every click, and send a finished quote to the buyer in minutes.
Each dealer sees their own prices and margin, while your cost price stays with you. The price rules behind that screen are our CPQ software for manufacturing, and the login each dealer opens is the B2B customer portal for dealers. When the buyer says yes, the order arrives as a clean, accurate spec, so nothing hits your shop floor with the wrong size or the wrong part.
Dealect replaces spreadsheet quoting, email back-and-forth, and the order errors that come with both. It is built for high-ticket custom products such as outdoor kitchens, saunas, cabins, and sunrooms, and for any manufacturer whose dealers still wait on the office for every price. It is priced per manufacturer, and dealers pay nothing: what a configurator costs explains how the figure is scoped. If you are deciding how much choice to offer, our guide to product customization sets out the four types and what each costs to run.
See also · Common questions
The configurator
A product configurator, built for custom builds.
The same configurator your dealers open every day: visual, online, and interactive, with your product line already built in.
Visual product configurator
Every option renders in 3D as the build comes together. The buyer sees the exact product on screen, so the quote matches what your shop will make.
Online product configurator
A web-based product configurator that runs in any browser, with nothing to install. Put it on your website or send dealers a link. They configure, price, and quote from the showroom or the road, any hour of the day.
Interactive product configurator
The price updates with every click, and your rules block any build the factory cannot make. Dealers get a live, guided quote, not a static price list.
Custom product configurator
We build it around your product line: your options, rules, and prices, set up for you. The same product configuration software handles high-ticket products that change with every order.
For the whole configurator in one place, see the 3D product configurator software page. For the version a dealer or rep drives in front of a buyer, see the sales configurator page. For what changes when the buyer watches the build while it is priced, see visual cpq. When the first job is choosing the right starting build, see guided selling. And if the category itself is new, our guide to what a product configurator is starts from the word itself. And if you are still shortlisting, we compared twelve product configurators on live visuals, rule depth and published price.
FAQ
Common questions, answered.
It is the software that turns a set of options into a finished, valid quote with nobody doing the arithmetic by hand. For custom manufacturers, that means holding every option, rule, and price for products that change with every order. Dealect applies CPQ to dealer networks. Dealers build the quote themselves in a configurator, and the manufacturer receives a clean order instead of a long email thread.
Yes. The dealer and the buyer watch the exact build take shape on screen, and the price updates with every click. It is an online product configurator that runs in the browser, so dealers configure, price, and quote from anywhere. The same visual configurator drives the quote and the order, so what a dealer builds on screen is what your shop makes.
Weeks, not months. Dealect builds a custom configurator for your product, with your options, rules, and prices already set, so there is no IT project on your side. The demo call walks through one of your products and a go-live plan, so you know the timeline before you commit.
No. The product configurator tool carries the product knowledge, so dealers do not need to memorize specs or price lists. Every option, rule, and price is already set, and the price updates with each click as they build. Dealers quote and order on their own, any hour, and watch each order move from approval to build to ship.
High-ticket custom products sold through dealers. Dealect is built for outdoor businesses making saunas, outdoor kitchens, cabins, and sunrooms, and it works for other custom builds sold the same way. If your product has options, rules, and prices that change with every order, it can run in the product configurator.
Yes. Dealect works as a website product configurator for buyers and as a dealer portal for your network, from the same product data. Embed the web product configurator on your site, or give dealers a login link. A buyer configures the product online, sees the price, and sends the request to the nearest dealer, who finishes the quote.
Both, in one tool. As product configuration software it holds every option and rule, so a dealer can only build what your factory can make. As a price configurator it prices each choice as it is picked, with the dealer's own margin on top. One product configuration tool does both jobs, so the quote and the order always agree.
Each dealer sees their own prices and margin in the portal, and your cost price stays with you. The price updates with every click as the dealer configures the build, so quotes come out accurate and consistent every time. Dealers quote with their own margin and see what they earn on each deal.
Request a demo through the form on this page. There is no self-serve signup. You get a 30-minute call with the Dealect team: bring one product, see it configured live, and leave with a clear picture of how your dealer network would quote with it. We reply by email to set up the time.
Last updated
Personalized demo with our team
From dealer request to clean order, in minutes.
Request a 30-minute call, bring one product, and see it configured live. We reply by email to set up the time.
- 30-minute personalized demo
- See real configurators in your industry
Your call is with the Dealect team.
