Teodoro Pickett runs marketing at Dealect and writes the blog, covering CPQ, product configurators, and the business of selling custom products through dealer networks. He came to it after seven years of marketing and search for B2B software companies. Every article is written for manufacturers first, checked against sources a reader can open, and updated as the category moves.
Most of his week goes to people who build sheds, saunas, fences, and outdoor kitchens, and to the dealers who quote those products all day. Custom manufacturing was not the plan. It is where the work turned out to be interesting.
At Dealect he looks after content and search. The blog is mostly about how custom products really get priced and sold, because that part is messier than the software brochures let on.
One thing he cares about more than it probably deserves: a page should just answer the question. If you have to book a call to find out what something costs or how it works, we wrote it badly.
The rules behind that are written down: our editorial policy covers sourcing, dating, corrections, and how our own product appears in our own comparisons.
A price quote is a formal offer to sell at a fixed price for a set time. What it must include, how it differs from an estimate, a sales order and an invoice, when it binds, and how to send one the same day when the price depends on the configuration.
Fourteen sourced numbers on how B2B buyers buy custom products, what self-service quoting does to deal quality, and four popular figures that have no source.
What live 3D product visuals do, how they differ from modeling and rendering, what they cost, and how a configured model becomes a valid dealer quote.
Product customization defined for manufacturers, with the four recognized types, industry examples, setup costs, and the path from buyer choice to quote and order.
A fair comparison of layered 2D artwork and live 3D geometry, including asset cost, mobile load, product fit, and the rules that make the finished order buildable.
The most expensive manufacturing errors are decided in the quote, the spec, and the sales to production handoff. Where errors enter, what they cost, and the seven controls practitioners actually use.
Automated quotes explained for makers of configurable products: why quote templates fail when options decide the price, how the configurator prices the choices, and what to look for when you shop.
Twelve product configurators sorted by who holds the quoting seat, compared on live visuals, rule depth, and dealer quoting, with the four published prices nobody else in the field has assembled.
Dealers quote in the configurator and end customers do not. What that inversion changes for a manufacturer: quotes in minutes with the dealer's margin in them, rules that block bad specs, and orders the shop can build.
Seventeen CPQ platforms in five categories, compared on configuration depth, published price, and dealer quoting, with the price table nobody else in the field publishes.
A product configurator lets a buyer pick valid options and watch the price follow. What the word means, how the rules work, the types, and when a manufacturer needs one.
CPQ stands for configure, price, quote. What each letter does, how the process runs, what the software holds, and when a manufacturer actually needs it.
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