
What is a product configurator? The meaning, in plain words
A product configurator lets a buyer pick valid options and watch the price follow. What the word means, how the rules work, the types, and when a manufacturer needs one.
Author of the Dealect blog
Teodoro Pickett writes the Dealect blog, covering CPQ, product configurators, and the business of selling custom products through dealer networks. Every article is written for manufacturers first, checked against sources a reader can open, and updated as the category moves.

A product configurator lets a buyer pick valid options and watch the price follow. What the word means, how the rules work, the types, and when a manufacturer needs one.

CPQ stands for configure, price, quote. What each letter does, how the process runs, what the software holds, and when a manufacturer actually needs it.
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